Saturday, September 8, 2012

Bye Bye Summer :(


Hurts to say but the Summer is sadly over. Labor day weekend always brings the season to a painful close, but it opens another world of infinite and exciting possibilities. Fall fashion, the most anticipated season of them all, introduces the world to tons of new fashionable trends each year. Not to mention it kicks off the famous week of back to school shopping which is one of the largest shopping "holidays" since Christmas. Lets take this time to take look at what's going on in Fall fashion for 2012.



In outerwear oversized coats like these from Balenciaga and Chloé are seemingly ubiquitous and are available this Fall by many designers.




Embellished brocades are also high on a lot of people's list this Fall. To add a touch of elegance and silky opulence to any wardrobe this would be the way to go. From Ferragamo to Gucci everyone seems to be going this way.




In a era of color blocking and other complex color coordination techniques, for fall 2012 many designers have taken a more simplistic approach. Matching patterned jackets with matching patterned pants. With paisleys, floral patterns and reimagined check patterns that have been around for the past few seasons.




Something we have not seen in the past few years, designers have finally toned down the use of brighter colors in favor or simple colors and for Fall 2012 we are seeing that black leather is making a big come back.


Bodacious hips get special love and attention this Fall. Many designers are adding accents and padding to pieces to accentuate the beauty of a woman's curves in another move that seems vintage inspired. Think betty boop meets Madison ave.



xoxo,

Sade & Genevia

Friday, August 3, 2012

Behind the Scenes: Alter Ego Photoshoot

This past Sunday we had a photoshoot with UH-mazing models Karon and Antywan! S/o out to our hardworking intern Brielle, and photographer Sik, for giving 110% which made this shoot such as success! We had a blast, especially given the long hours, but working with a great team makes things easy breezy cool! Enjoy!

 Trunk full of greatness :)










The finished pictures will be on our site soon!


xoxo,

Sade & Genevia

Sunday, July 22, 2012

What We've Been Up To Lately....

Warning : This post is ridiculously long. LOL.

To say we've been MIA would be the understatement of the year...but this post is our apology to our wonderful readers and a glimpse of what we've been up to over the last couple of months. Genevia and I are both in transition periods, which is the main reason we've been neglecting the bloggie. It has officially been 2 years since we graduated from our beloved Temple U and its now time to make some major moves as we continue to grow Vice As If and our new baby Mazaye. Who knows...I might just be moving across the pond...no seriously lol. Anywho stay tuned...and for the millionth time...sorry for the long hiatus. Here we go again...enjoy the long post!
A few weeks back I attended the Wall Ball event hosted by The Roots here in Philly. Wonderful event in a beautiful location (Vie). I mean...who wouldn't love an open bar and great food ;)



East Coast Optical hosted a trunk show featuring new sunnies from Chanel and Tiffany&Co. We got the opportunity to try on the lenses and snap polaroid pics...loves it!




Genevia prepping for our shoot with Beads by Aree which we styled here in Philly! Funny enough...our friend Leo from Jack Spade DC was the photographer! Small world indeed! We had alot of fun and the models were a joy to work with...pics coming soon!


Later that day we headed downtown to Aoki boutique for Royalty First Fridays that my friend was hosting. We met some cool people, sipped on champagne and munched on some cupcakes!






Mazaye sponsored Zara Korutz's Creative Soiree with gift bags filled with goodies at MOCA DC not too long ago. The gallery filled with DC's industry elite makeup artists, hair stylists and photographers. We were honored to take part of such an event, especially since all proceeds benefited the I Am Beautiful Project.







Us with Zara!
Recently styled Blonde Gang for their opening performance at the TLA for Tech N9ne and MachineGunKelly! With them...I can push boundaries and mix all types of print lol.
 Sophia and Yuie! We dressed "the part" for the concert!


Cool pic I took of them performing. The crowd was insane!

Part 2 of What We've Been Up To Lately coming soon!


Xoxo,

Sade
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