Sunday, July 22, 2012

What We've Been Up To Lately....

Warning : This post is ridiculously long. LOL.

To say we've been MIA would be the understatement of the year...but this post is our apology to our wonderful readers and a glimpse of what we've been up to over the last couple of months. Genevia and I are both in transition periods, which is the main reason we've been neglecting the bloggie. It has officially been 2 years since we graduated from our beloved Temple U and its now time to make some major moves as we continue to grow Vice As If and our new baby Mazaye. Who knows...I might just be moving across the seriously lol. Anywho stay tuned...and for the millionth time...sorry for the long hiatus. Here we go again...enjoy the long post!
A few weeks back I attended the Wall Ball event hosted by The Roots here in Philly. Wonderful event in a beautiful location (Vie). I mean...who wouldn't love an open bar and great food ;)

East Coast Optical hosted a trunk show featuring new sunnies from Chanel and Tiffany&Co. We got the opportunity to try on the lenses and snap polaroid pics...loves it!

Genevia prepping for our shoot with Beads by Aree which we styled here in Philly! Funny enough...our friend Leo from Jack Spade DC was the photographer! Small world indeed! We had alot of fun and the models were a joy to work coming soon!

Later that day we headed downtown to Aoki boutique for Royalty First Fridays that my friend was hosting. We met some cool people, sipped on champagne and munched on some cupcakes!

Mazaye sponsored Zara Korutz's Creative Soiree with gift bags filled with goodies at MOCA DC not too long ago. The gallery filled with DC's industry elite makeup artists, hair stylists and photographers. We were honored to take part of such an event, especially since all proceeds benefited the I Am Beautiful Project.

Us with Zara!
Recently styled Blonde Gang for their opening performance at the TLA for Tech N9ne and MachineGunKelly! With them...I can push boundaries and mix all types of print lol.
 Sophia and Yuie! We dressed "the part" for the concert!

Cool pic I took of them performing. The crowd was insane!

Part 2 of What We've Been Up To Lately coming soon!



Thursday, July 12, 2012

We Are Looking for Social Media Interns in NYC!

Social Media Intern NYC

Vice As If is a Philadelphia/New York-based upscale women's and men’s image and wardrobe consulting company offering an array of services.

We are seeking a motivated social media intern, preferably a college student, to assist the PR department and our growing clientele! The ideal candidate should have a passion for social media and fashion, the ability to think strategically and to communicate his/her vision and ideas to colleagues and clients alike. Additionally, the candidate should have knowledge and some experience in social media marketing, social bookmarking, copy writing, and blogging.

Task/ Responsibilities: 

-Assist the PR Director on managing social media communities and supporting key social media initiatives
-Increase community engagement and advocacy through compelling social programs resulting in increased community engagement, awareness and influence. 
-Help distribute content across all social platforms
-Research fashion trends and new marketing strategies that will benefit the company
-Monitor consumer engagement and identify new ways to activate participation and feedback across all online channels 
-Create social media content calendars 
-Understand social media performance metrics; 
compile a weekly metrics report of social media platforms to monitor engagement, growth and trends
-Stay current and forward thinking on new social media tools and platforms, best practices and use within the competitive landscape
Manage list of key influencers and bloggers for outreach and future partnership; build relationships with key online media influencers   
-Monitor and report on secured coverage as well as competitor reach; measure and manage reporting for all social programs and communities. 
-Help to implement video and content strategy for all social networks, finalize and coordinate shoot details, shoot and promote video on social networks.      
-Assist on set at photo shoots, fittings and shopping trips for social media and online purposes

Internship Requirements:

-Must be a college student enrolled at a local university/college

-Active daily life and complete proficiency in online and social media tools and platforms including, Twitter, Facebook, Pinterest, Instagram, Blogger, YouTube
-Must have experience with uploading and editing blog posts via Blogger

-Superior project management skills and experience with multi-tasking in a fast-paced environment 
-Excellent communication and creative writing skills

-Flexibility to log into social media accounts during off hours to monitor our pages

-Ability to think outside the box on ways to create unique, engaging and compelling content

-Ability to handle a variety of responsibilities simultaneously and to set priorities in order to complete assignments in an efficient, accurate and timely manner
-Ability to work with and learn new tools and programs
-Must have a smart phone
-Available 2-3 days per week

-Energetic, dependable and a self-starter

-Able to commit for at least a 3-month period

-Marketing & promotional skills

-Interns must know how to use Word and Excel

-Proficiency in Photoshop, Illustrator, and Adobe InDesign preferred, but not required  

-Knowledge of video editing is a plus

-Prior experience in the fashion industry

This is an unpaid internship. To apply, please send us a copy of your cover letter and resume. If you are a blogger, please include the link to your site as well.

Email us at with the subject line: Social Media Intern

Public Relations, Journalism, Marketing and Fashion majors are welcome to apply!


Tuesday, July 10, 2012

Things Fall Apart: Art Opening

A talented friend of mine, Rajan Sedalia, is having an art opening party this weekend in D.C. (July 13-14).
Check out some of his work at and GO support him! It should be really cool.
For more information about the event, check out the flyer below:

xo Genevia

Sunday, July 8, 2012


Since moving to New York, I haven't really been taking photos or doing much of anything (lame, I know). I'm going to start getting into the swing of things soon... (but you shouldn't hold your breath). Blogging just isn't easy.
As far as trips and taking photos, I did go to New Orleans recently (not for the Essence Music Festival). I know, I know. I'm still pretty lame... 
It was great not doing much of anything AND eating a lot. I was dead set on trying all the traditional foods in Louisiana. From crawfish (my new favorite seafood) to a Shrimp Po' Boy. The only thing I didn't try was the Jambalaya. LA even has drive thru Daiquiris with alcohol! How unreal, right?! You already know I had a few... 0_O

In downtown NOLA by the Riverwalk. 
Crawfish by the bag. YUM! 
I was taught how to eat these properly for the first time. After a few, I was a pro at getting the meat out. 

It was blazing hot! I had no idea what to wear, so I settled for a cool tank top from H&M, Top Shop skirt, Vera Wang wedges and Marc Jacob's bag. 
I must admit, this Seafood Gumbo was TERRIBLE! Extremely bland. Worst dish I tasted on the entire trip! YUCK! 

Surprisingly refreshing. Fried Shrimp Po' Boy! 
I also tried a Barbecued Shrimp Po' Boy that had sauteed shrimp drenched in a spicy sauce inside warm french bread. That sauce didn't sit too well with my stomach... The french bread, however, was superb! OMG! I've never tasted french bread like that before. GOOD!

Of course a mini vacation couldn't have ended a better way! 
I LOVE grilled food just like I LOVE shoes! Turkey burgers, chicken wings and corn. That's all I need in the summertime. 

And we can't forget homemade strawberry daiquiris!

My delicious plate. 

Crazy. So illegal. I love it! 

xo Genevia 
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